Key Partners
Potential or verified contributors- Participating farmers
- Logistics providers where required
- Cold-room technical providers
- Buyers and local retail channels
Cold chain
Preserving value between source and shelf.
Morang & Morangs plans to test the farmer-partner and cold-chain concept through a 15 MT cold-room pilot in Merapani, Golaghat district, Assam. The pilot is intended to validate operating assumptions relating to procurement, quality handling, storage, inventory, dispatch and market linkage before any wider expansion.
Illustrative imagery · Unsplash
Transportation, logistics, warehousing and cold-chain movement connect farms, storage, businesses and markets.
Published direction: Transport / Logistics / Warehousing
Business model canvas
How this business is designed to work.
This canvas describes the current operating concept. Potential items are not claims of active customers, partnerships or revenue.
Explore the nine parts of the business model
Key Activities
Work required to deliver value- Produce receiving, quality checking and grading
- Temperature-controlled storage and inventory management
- Dispatch, buyer linkage and pilot measurement
Key Resources
Capabilities and assets- Planned 15 MT Merapani pilot
- Cold-room prototype and monitoring concept
- Developing WMS connection
Value Propositions
The intended customer value- Farmers: suitable temporary storage support and improved movement visibility
- Customers: coordinated handling and traceable local supply
- Pilot evidence before wider expansion
Customer Relationships
How engagement may work- Farmer onboarding and feedback
- Buyer and dispatch coordination
Channels
How the business may reach users- Local Mart procurement
- Local retail and buyer linkage
- Planned storage and logistics network
Customer Segments
Intended users or buyers- Participating farmers
- Produce buyers and retailers
- Local Mart supply operations
Cost Structure
Main cost categories- Refrigeration, energy and maintenance
- Handling, crates and logistics
- Monitoring and pilot operations
Revenue Streams
Potential commercial sources- Potential storage and handling fees
- Potential logistics fees
- Potential value-addition services