Agriculture

Building the source.

Farmer partnerships, production, procurement and the agricultural backend create a more traceable route towards market.

Agriculture & farmer partnerships - illustrative photograph

Illustrative imagery · Unsplash

Farmer partnerships, production, procurement and the agricultural backend create a more traceable route towards market.

Published direction: Farmers / Procurement / Market linkage

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Business model canvas

How this business is designed to work.

This canvas describes the current operating concept. Potential items are not claims of active customers, partnerships or revenue.

Explore the nine parts of the business model
01

Key Partners

Potential or verified contributors
  • Farmers and produce suppliers, subject to verification
  • Input, storage and logistics providers
02

Key Activities

Work required to deliver value
  • Cultivation and sourcing planning
  • Quality checks and grading
  • Dispatch coordination
03

Key Resources

Capabilities and assets
  • Developing sourcing network
  • Agricultural production plans
  • Connected logistics concept
04

Value Propositions

The intended customer value
  • Traceable movement from source to market
  • Quality-oriented sourcing and production
05

Customer Relationships

How engagement may work
  • Supplier coordination
  • Business-buyer communication
06

Channels

How the business may reach users
  • Direct sourcing relationships
  • Local Mart and business enquiries
07

Customer Segments

Intended users or buyers
  • Local commerce and produce buyers
  • Retail and supply-chain operators
08

Cost Structure

Main cost categories
  • Production and sourcing
  • Quality handling
  • Storage and movement
09

Revenue Streams

Potential commercial sources
  • Potential produce sales
  • Potential sourcing and supply arrangements